MENA beauty market, which is currently valued at $46 billion and projected to reach $60 billion by 2025. This growth reflects the region's increasing influence in the global beauty landscape.
The largest international trade show for the beauty and wellness industries in the region, Beautyworld Middle East 2024, was officially inaugurated by Hessa Bu Humaid, the Minister of Community Development. Running from October 28 to 30 at the Dubai World Trade Centre, this year's event attracted more than 70,000 visitors.
Spanning 16 halls, Beautyworld Middle East has attracted nearly 2,000 global and regional exhibitors, showcasing a diverse array of international and local brands. This year, the exhibition highlights cutting-edge innovations and new products that are shaping the future of the beauty and wellness sectors.
During the opening session of the Next in Beauty conference, industry leaders shared key insights into the MENA beauty market, which is currently valued at $46 billion and projected to reach $60 billion by 2025. This growth reflects the region's increasing influence in the global beauty landscape and underscores the importance of platforms like Beautyworld Middle East for networking and business development.
A key highlight of the opening day was the Next in Beauty Conference headlined by TV star, beauty entrepreneur, and influencer Joelle Mardinian. She shared her inspiring journey from a beauty enthusiast to an award-winning entrepreneur, motivating attendees with her insights into the beauty industry.
The 28th edition of Beautyworld Middle East was notably a platform dedicated to new and niche brands making their debut in the region. With 18 handpicked brands from around the world, including those in fragrance, makeup, skincare, and beauty tech, attendees explored exclusive showcases that highlight the intersection of innovation and beauty.
In an exciting addition, the all-new beautyLIVE segment celebrated the Arabian Color Fiesta in collaboration with Goldwell. This segment featured some of the best hair stylists in the region, showcasing their skills through live demonstrations and stunning creations. The competition not only highlighted the artistry involved in hair design but also fostered a spirit of camaraderie among industry professionals.
The beautyLIVE stage has become a focal point of this year's event, featuring an exciting lineup of hair and makeup demonstrations from renowned brands and experts. Day One featured the GCC's largest hair competition, the Arabian Color Fiesta with Goldwell, while Days Two and Three will showcase live performances from artists such as Jeff Reiisi, Zara Yuldasheva, Addoony, Arooba, and Gamma Plus, alongside fashion parades featuring WAHL Professional.
In a unique twist, 15 international fragrance houses participated in a challenge to create a "Signature Scent" for the 28th edition of Beautyworld Middle East. Attendees had the opportunity to test the blends in a blind sampling format using the latest technology from AirParfum, allowing them to vote for the scent that best captured the essence of the show.
The excitement culminated on the third and final day when the winning scent, "Zenith Echos" by Anne Louise and Elodie Bernard, was crowned as the official fragrance for Beautyworld Middle East 2024. This innovative approach not only engaged attendees but also showcased the creativity and craftsmanship of the participating fragrance houses.
As Beautyworld Middle East 2024 folded, it promised to be a transformative experience for exhibitors and visitors alike. With a focus on innovation, collaboration, and cultural exchange, this year's event reinforces the beauty and wellness industries' vital role in fostering connections and driving growth in the region. The spirit of creativity, passion, and entrepreneurship is palpable, making this trade show a must-attend event for anyone involved in the beauty sector.
The energy and enthusiasm surrounding Beautyworld Middle East 2024 inspired and elevated the beauty community, setting the stage for future advancements in this dynamic industry.
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